18A - Create a Customer Avatar



This is what my avatar would most probably look like. He is a white American in his fifties and he's a man because men have most of the political power in America. My prototypical customer is someone that has either power in the congress to make laws or someone that has the economical power to make an innovative product in conjunction with our idea. He would be someone in the high sphere of government or economically stable, he likes big houses and expensive cars and he is busy most of the time. This product would also help people that have trouble driving and they are also older people. It will help older people by making other people more responsible about driving laws and that's the whole point of the product.

Comments

  1. Juan,

    I think the customer avatar you created fits well with your product. It would most likely be someone in Congress or one that holds a lot of political power who would invest in your product. The detail you included in the description helps give details about your customer avatar's life helping to give people like me a better understanding of who you believe your prototypical customer would be. Great post!

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